Custom events

Ometria can track custom events, the actions you choose to record when customers interact with your brand. Examples include wishlist adds, in-store visits, loyalty redemptions, and product reviews. You can query a selected set of these events. You can select which custom events are available in the Ometria platform. See Configuring custom fields and events.

✅ You can ask about

• Event volumes and how they change over time
• Comparisons between different event types
• How often an event happens per customer

⚠️ Watch out for

• Only the custom events you've made available are visible. If one you expect is missing, check your selection in Ometria. Some events are excluded automatically. See Configuring custom fields and events.
• You define each event, so what counts as a wishlist add depends on how you've set it up in Ometria.