Site visits

Website sessions are tracked with traffic source attribution, device type, page views per session, session duration, and products viewed. 

Visits can be linked back to the campaigns that drove them.

Visits include both identified visitors, whose sessions you can link to a known customer, and unidentified visitors, who are browsing but haven't been matched to a contact. This gives you a fuller picture of total traffic, not just traffic from known customers.

✅ You can ask about

• Traffic volume
• Page views
• Device mix 
• Traffic source analysis
• Visit-to-order conversion
• Session engagement
• Campaign-driven traffic
• The split between identified and unidentified visits
• Total traffic, including anonymous sessions

⚠️ Watch out for

• Visits and page views are different: A visit is a session; page views is how many pages were viewed in that session. "How many visits?" and "how many page views?" will give you very different numbers.
• Conversion rate (visits to orders) isn't stored directly: Ometria's Deep Insights Agent calculates it by joining visit and order data.
• Unidentified visits can't be tied to a specific customer, segment, or lifecycle stage. Only identified visits can. For customer-level analysis the agent uses identified visits.