What's NOT available

Common questions this data can't answer:

• Customer satisfaction / NPS: Not in the dataset. Refund rates and repeat purchase rates are the closest proxies.
• Social media engagement: Not tracked, though social as a traffic source is visible.
• Inventory/stock levels: Product data covers the catalogue and sales, not supply chain.
• Profit margins / COGS: Revenue-side data only.
• Email creative / content: Campaign structure and performance is tracked, but the actual email design is not stored.
• Real-time / intra-day campaign metrics: Campaign KPIs are daily.