Site visits

Website sessions are tracked with traffic source attribution, device type, page views per session, session duration, and products viewed. 

Visits can be linked back to the campaigns that drove them.

✅ You can ask about

• Traffic volume
• Page views
• Device mix 
• Traffic source analysis
• Visit-to-order conversion
• Session engagement
• Campaign-driven traffic

⚠️ Watch out for

• Visits and page views are different: A visit is a session; page views is how many pages were viewed in that session. "How many visits?" and "how many page views?" will give you very different numbers.
• Conversion rate (visits to orders) isn't stored directly: Ometria's Deep Insights Agent calculates it by joining visit and order data.