Example prompts

Note: View a curated set of ready-to-use prompts, variants and example outputs in the Ometria Deep Insights Agent prompt library.

Revenue and orders

Simple

• "What's the split between first-time buyer revenue and repeat customer revenue?"
• "How much discount did we give away last month, and what percentage of orders used a discount?"
• "Break down our revenue by channel — online vs instore"

Intermediate

• "Which days of the week consistently drive the highest revenue?"
• "How has our average basket size changed over the past 6 months — are customers buying more items per order or fewer?"
• "What's our refund rate trend — is it getting better or worse?"

Advanced

• "What does our order value distribution look like? Are most orders clustered in a particular price range?"
• "What's the average discount rate for first-time buyers vs repeat customers — are we over-discounting to acquire?"
• "Show me revenue by channel and by new vs repeat customer — where is each channel's growth coming from?"

Campaign performance

Simple

• "Which campaigns drove the most revenue this month?"
• "How does our broadcast campaign performance compare to our automations?"
• "What's our revenue per email sent — and which campaigns are most efficient?"

Intermediate

• "Which of our welcome series emails are underperforming on click-through rate?"
• "Are our abandoned basket automations actually converting? Show me sends, clicks, and attributed revenue"
• "How much of our total revenue is attributable to email vs organic orders?"

Advanced

• "Across all campaigns last quarter, which had the best ratio of revenue to unsubscribes?"
• "Do campaigns using product recommendations outperform those without?"
• "Show me a weekly trend of automation revenue by trigger type — which flows are growing and which are declining?"

Customer health

Simple

• "Are we acquiring new customers faster than we're losing them to lapse?"
• "What's the average time between a customer's first and second order?"
• "What percentage of our customer base is contactable by email vs SMS right now?"

Intermediate

• "Which acquisition cohort has the best repeat purchase rate — are newer customers more or less loyal than older ones?"
• "Of customers who went at-risk in Q3, how many have since lapsed vs been saved?"
• "What's our customer lifetime value distribution — where are the biggest concentrations?"

Advanced

• "What's our 12-month repeat rate by acquisition quarter — is it improving over time?"
• "How do customers acquired via campaigns compare to organic acquirers on lifetime value?"
• "Show me a net customer health waterfall: new customers in, at-risk out, lapsed out, won back in — what's the net change each month?"

Product performance

Simple

• "Which products have the highest refund rates?"
• "What's the average selling price by category — where are we most premium?"
• "How has our brand ranking changed compared to last quarter?"

Intermediate

• "Show me revenue by product category and month — are any categories trending up or down?"
• "Which product types are growing fastest in units sold vs 6 months ago?"
• "Do orders containing accessories have a higher AOV than orders without?"

Advanced

• "Which products are most frequently bought together in the same order?"
• "What's the category mix difference between first-time buyer orders and repeat customer orders?"
• "Show me products where units are growing but revenue is flat or declining — are we discounting them too heavily?"

Site traffic

Simple

• "Which traffic sources drive the most visits, and which ones actually convert?"
• "What's our visit-to-order conversion rate by device type?"

Intermediate

• "How has our conversion rate by traffic source changed month-over-month?"
• "Which traffic sources bring in customers who go on to place repeat orders?"

Advanced

• "What's the average session depth and duration by traffic source — which channels bring the most engaged visitors?"
• "Show me campaign-driven visits vs campaign-attributed orders — where are we losing people between click and purchase?"