Asking questions

Just ask in plain English!

You don't need to write SQL or know the underlying data structure; Claude handles that.

You can ask anything from a simple metric lookup to a complex cross-dimensional analysis. 

The best starting point for a prompt

The clearest questions follow this pattern:

Show me [metric] for [audience] over [time period] broken by [dimension].

Here are a few tips for getting the best results:

• Be specific about time periods: "Last month" works, but "January 2026" is better.
• Say what you want to compare: "Revenue this month vs last month" or "broadcast vs automation" gives Claude clear direction.
• Ask follow-up questions: If a result looks interesting, dig in, e.g. "break that down by channel" or "Which of those campaigns had the highest CTR?" 
• Ask for visualisations: Claude can generate interactive dashboards with charts and tables. Just ask: "Show me this as a dashboard" or use one of the reusable report prompts. In Microsoft Copilot, responses are text and tables only.

Note: For more help with asking questions, read our quick guide "Querying your data with Deep Insights Agent".